“Style & Design” exhibition at L’Aventure Peugeot Museum

Beyond the presentation of Peugeot vehicles rarely shown (or even never revealed for some), this unique exhibition will retrace 120 years of automotive design history of the Lion Brand. From the origins to the present day, it is an adventure resolutely turned towards the future that you will discover from March 22nd to September 22nd, 2024 at L’Aventure Peugeot Museum.

This exceptional retrospective will occupy numerous spaces at L’Aventure Peugeot Museum, to the delight of visitors.
From the entrance, the tone is set as they will be greeted by two concept cars from 2014, Quartz and Exalt, then by Bobslid, E-doll, and Vroomster, three funny vehicles from the “City Toyz” collection (2000) evoking the pleasure of driving in an urban environment. With their bright colors and fun look, these toy cars are sure to pique the interest of children!
In the areas dedicated to the beginnings of the Peugeot automobile, you will discover where the name of the bodywork comes from: vis-à-vis, torpedo, sedan, limousine, coupe… Some explanations will seem logical to you and others will seem more surprising…
The tour continues with the story of the creation of the first Style Peugeot office, in particular with the creator of the “Fuseau de Sochaux” line, Henri Thomas.
As you move forward in time and through the aisles of the Museum, you will be able to admire the 402 “Andreau”, a prototype made in 1936 by Jean Andreau. This aerodynamic engineer thus designed his interpretation of the ideal scientific bodywork.
During the visit, we will not fail to mention the designers who have left their mark on the world of automobile design, and that of Peugeot in particular: Paul Bouvot (Design boss of the Lion brand from 1957 to 1977), Pinin Farina (at the origin of the famous Italian design company Pininfarina – this will be the opportunity to see the Peugette again and discover the Griffe4 concept for the first time), and of course Gérard Welter (trained by Paul Bouvot to whom he succeeded at the head of Peugeot Style). During his era, was born Quasar, the first real concept car from the Peugeot brand. Other concepts from the “Welter” years will be exhibited at the Museum: Proxima, Ion, Asphalte, Escapade, Z9 Coupé and Elixir.

Two concept cars will be presented alongside the ancestors that inspired them: the 20Coeur concept (206 CC), exhibited near the 401 Eclipse (first transformable Peugeot coupe vehicle) and the 204 Urban Distinctive convertible alongside the 204.
The world of utility vehicles will not be forgotten since this exhibition will also be an opportunity to discover the “Bistrot du Lion”, an exceptional food truck concept unveiled in 2015 whose objective is to put design at the service of the senses!
Did you know ? The design has also left its mark in competition. You will be able to admire in the “lions pit” the 404 des Records as well as the WM Le Mans designed by Gérard Welter.
At the end of the visit, to close this exceptional exhibition in style, the L’Aventure Peugeot teams present the entire Onyx collection to you (two cars, a scooter and a bicycle) as well as two concepts never seen before: the PEUGEOT RCZ Cabriolet and 208 Convertible!
Archives and unpublished images and above all nearly 30 rare, even unique vehicles, some of which will be revealed to the public for the first time, here are excellent reasons to come soon to the L’Aventure Peugeot Museum in Sochaux.

Other surprises will enrich this exhibition this summer. Stay connected!

There is no doubt that we are likely to hear this phrase very often from our visitors over the next six months: “And why didn’t you make that one?” ! 😊 One thing is certain though, L’Aventure Peugeot Museum is the only place in the world where you can see them together!

Much more than a museum, an adventure!


Musée de L'Aventure Peugeot
Carrefour de l'Europe

Opening times

From Tuesday to Sunday from 10 am to 6 pm

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