DESIGN WEEK-END AT L’AVENTURE PEUGEOT MUSEUM
On 21 and 22 November, “L’Aventure Peugeot” welcomes PEUGEOT Designers to the Sochaux Museum for an immersive experience at the heart of the creative process.
📍For two exceptional days, the L’Aventure Peugeot Museum opens its doors to the public for an immersive journey into the world of PEUGEOT Design. Exterior and interior designers, Colours & Materials designers, as well as experts in digital modelling, clay modelling and model making, will be on hand to share their expertise, sources of inspiration and the different stages involved in creating a vehicle. A unique encounter between heritage, innovation and emotion.
Design lies at the heart of PEUGEOT’s identity. It embodies a demanding vision of the automobile, where aesthetics, technology and user experience come together to create emotion.
On 21 and 22 November, L’Aventure Peugeot Museum will become the setting for an exceptional event dedicated to automotive design and creativity. The PEUGEOT Design teams will meet visitors to share their passion, sources of inspiration and creative approach.
Exterior and interior designers, Colours & Materials designers, digital modelling specialists, as well as experts in clay modelling and model making, will reveal the different stages involved in bringing a PEUGEOT vehicle to life. From the first sketches to production models, visitors will discover the richness of a creative process in which every detail contributes to shaping an increasingly desirable mobility experience.
A must-attend event for enthusiasts… and the curious!
By bringing together its industrial heritage and the talents who imagine the vehicles of tomorrow, PEUGEOT and the L’Aventure Peugeot Museum offer a unique immersion into the world of automotive design and some of the most emblematic disciplines that embody its expertise.
Beyond the opportunity to discover these professions, the event reflects PEUGEOT’s commitment to highlighting how the richness of its history continues to inspire a resolutely modern and passionate approach to design and creation.
📅 Practical information
📍 Venue: Musée de L’Aventure Peugeot, Carrefour de l’Europe, 25600 Sochaux (Doubs, France)
🕘 Dates: Saturday 21 and Sunday 22 November 2026
Opening hours: 10 a.m. to 6 p.m.
Open to: All visitors, automotive enthusiasts, design enthusiasts, students and families.
Admission: Standard Museum admission fees
