PEUGEOT 104: the great story of a small car

“The shortest 4-door car in Europe”
This is how the PEUGEOT 104 was presented to European dealers on October 4, 1972 at the Palais de Chaillot in Paris, then the next day to the general public as part of the 59th Paris Motor Show which was held from October 5 to 15 Porte de Versailles.
“In 3.58 m, Peugeot has been able to design a spacious, comfortable 4-door car that is easy to park. With a very elegant line, it is a safe car that will amaze you with the flexibility and brilliance of its engine in town and on the road. »
Fitted with a 954 cc engine (Française de Mécanique), the PEUGEOT 104 is assembled in the brand new factory in Mulhouse.
This new model, which widens and diversifies the Peugeot range which has become – “104 – 204 – 304 – 404 – 504”, has its own personality. Spacious and comfortable, despite its small size, fast and responsive, it has a road outfit and not a car designed only for the city.
Its small size and manoeuvrability allow it to hold its own in the densest traffic. In addition, comfort due to real space for four people, underlined by a flexible suspension and silent mechanics, safety obtained thanks to excellent road holding, confirmed by enduring and progressive braking make this Saloon a real Peugeot, which means a road car.
In Coupé ZS version, the PEUGEOT 104 will delight many motorsport enthusiasts, their performance working wonders in rallies. In 1979, Timo Makinen won the Crampon d’Or at Serre-Chevalier near Briançon in the Alps, an event taking place on snow and ice.
1,624,992 copies were produced between 1972 and 1988, mainly in Mulhouse but also in Aulnay-sous-Bois (119,745), Poissy (53,178) and Mechelen in Belgium (11,712) as well as in the Chausson workshops (213,059 ).