FIRST CYCLES

… In 1886, the site chosen for the construction of the workshops was the Beaulieu factory. Next to the existing factory, three buildings were hastily constructed. It was already known that they would be too small. A fourth building was built at the beginning of 1887, but this did not stop the need for expansion.

The 1889 Paris World’s Fair revealed a growing craze and accelerated sales. The future of the cycle was assured. In terms of sales volume, the bicycle took precedence over other models. In 1890, it definitively acquired its letters of nobility within the brand, taking the name “Lion Peugeot” and stamped with the Lion on an arrow. Soon, in France, people were no longer saying “I have a bicycle” but rather proudly “I have a Peugeot”.