Illumination of the Eiffel Tower with the brand name

Let there be light! In 1925, the name Citroën was everywhere, including on the Eiffel Tower. The master of the Quai de Javel, with all his characteristic commercial genius, accepted a proposal from a manufacturer of illuminated signs, Jacopozzi, to have the Citroën name shine brightly in the Paris sky. On 4 July 1925, the day before the opening of the International Exhibition of Decorative Arts, the world’s most famous tower went up in flames.