“Peugeot, adventure on screen!” at L’Aventure Peugeot Museum

Two Worlds, One Story

At the end of the 19th century, the first Peugeot automobile was born: the Peugeot Type 1, presented in 1889 by Armand Peugeot at the Universal Exhibition in Paris, closely followed by the Peugeot Type 2 in 1890, and the Type 3 in 1891. That same year, Thomas Edison and William Kennedy Laurie Dickinson invented the kinetograph and the kinetoscope, allowing a film to be shown to only one person at a time. The brothers Louis and Auguste Lumière improved the process and invented the cinematograph. Their first film, “Workers Leaving the Lumière Factory in Lyon,” was projected on a large screen for the public in 1895. Cinema was born! * These two adventures, automotive and cinematic, still intersect today on film sets before coming to life on the big screen. With a DNA that blends innovation, elegance, and an exceptional historical heritage, the Peugeot brand has chosen the 7th art as its new territory of expression. In 2026, it strengthened its commitment alongside those who contribute to the influence and charisma of French cinema worldwide, whether at the 2026 Alpe d’Huez Film Festival, the 51st César Awards ceremony, or in recent films such as “Police Flash 80”.

Three dedicated spaces and a few nods

To tell such a compelling story, L’Aventure Peugeot Museum has opted for a more immersive approach, going beyond simply displaying vehicles to offer visitors a true experience at the heart of the lion brand’s audiovisual universe.

The “cinema” area will plunge you into the world of famous films such as “Les Tontons Flingueurs” (The Gun-Toting Uncles), “Subway,” “Midnight in Paris,” and “Michel Vaillant,” as well as lesser-known gems and, most notably, a brand-new film! Come and discover “Virages” (Bends), a 1931 film from the collections of the Charente Departmental Council, restored by the CNC (National Center for Cinema and the Moving Image). Filmed largely in the Montbéliard region, it shows the town and workshops of Sochaux in operation during the era of the Peugeot 201.
A unique immersion at the crossroads of automobiles, popular culture, and the art of cinema.
Motorsport enthusiasts can rest assured, the racing cars that usually occupy this space have been moved a few meters away.

The “ads” area will take you back to some iconic TV commercials featuring equally legendary cars. If someone asks you in France, “Honey, can I borrow your 106?” or mentions an elephant sitting on a 206, you’ll definitely get the reference. 😉

The final area is dedicated to the “TAXI saga.” It’s impossible to talk about Peugeot and cinema without mentioning the famous 406 and 407 from this cult series. Released in 1998 and produced by Luc Besson, Taxi quickly became one of the biggest box-office hits in French cinema.
Photo spot 👉 Hop into the legendary 406 from the film Taxi and strike a pose!

In addition to these designated areas, nods to cinema will be featured throughout the visit.
From the moment you enter, you’ll be captivated by the imposing “Peugeot LimoVian,” the transparent limousine from Michel Gondry’s film, “L’écume des jours” (Froth on the Daydream / “Mood Indigo”), adapted from the famous novel by Boris Vian.
Did you know? A 1911 Peugeot Torpedo, on permanent display at the Museum, appears in the short film “Nina,” directed by Sarah Barzyk from Montbéliard in 2014.
In the area dedicated to cycles and motorcycles, you can discover a vintage Peugeot bicycle identical to the one used by the postman in “Jour de Fête,” a French classic film by and starring Jacques Tati, released in 1949.
Finally, when you have lunch at the Museum’s Brasserie, you’ll have a good chance of spotting the 403 convertible driven by the famous Lieutenant Columbo.

An exhibition not to be missed for car and film enthusiasts!
From the iconic 406 and 407 from the “Taxi” saga, to the majestic Type 184 Landaulet from “Midnight in Paris,” and including the roaring 206 from the film “Michel Vaillant” and the legendary 206 from the “The Sculptor” TV commercial (2002), come and discover the history of these automotive legends from the big screen… and the small screen!

*source : https://www.cinemapublic.org/blog/project/les-dates-cles-de-lhistoire-du-cinema-en-france/